Who we are

A legend in the Texas Hill Country. Billy’s is a specialty western wear store that reflects style and echo’s country elegance, being sophisticated, edgy, traditional, and true to the western life-style. Billy’s has an undeniable passion for offering our customer’s quality merchandise, exquisite designer collections, and contemporary and classics products for all ages, all this teamed with unparalleled service.

Billy’s Western Wear is not your average western store. Billy’s has served the western community since 1980 and continues to dedicate our efforts to providing the finest and widest variety of merchandise and designs for those living the country lifestyle. Billy’s has selections and styles in both high end lines as well as economical ones for the conservative customers.

We offer 100’s of unique styles of boots on display throughout each of our 10,000 sq foot retail stores. With over 40 boot manufactures represented, Billy’s serves up truly the best selection around. Choose from thousands of cowboy boots, western riding boots, durable work boots and casual boots for the entire family. Billy’s also provides selections of hand made boots by designers such as; Lucchese, Old Gringo, Black Jack, Liberty, and Rios of Mercedes. Craftsmen whose art reflects in each boot made create these exquisite boots.

Pick a pair right off the shelf or get custom fit and create your own look.

Billy’s has a huge hat department representing all major national brands. With hats ranging from dress, work or play with a selection that is second to none. We offer services such as custom hat shaping, brims cutting, installing eyelets, and custom engraved name bands inside hats, custom orders and hat restoration.

Looking for vintage or designer labels? From head to toe we’ve got styles for the everyday cowboy or a night out on the town! Men’s, ladies, and children’s boots and apparel, suits, jackets, hats, and so much more! Billy’s boasts lovely accessories for all. Items such as belts, buckles, southwest jewelry, wallets, purses, and hat care and boot care products are available at our retail store. If you need tuxedos for a special event, come see us. We offer rentals by Jim’s Formal Wear.

Looking for a special gift? We have selections of fine western art, candles, and unique gift items for all occasions. From work to play, to high-society fashion, we’ve got you and your family covered! If you’re looking to make a lasting impression with stunning looks, visit Billy’s today. Let one of our friendly sales associates assist you in finding that perfect look! It’s our pleasure to serve you!

Billy’s has a select group of items for our ecommerce store. So if you’re looking for something that is not offered on our website, please send us an email to or give us a call toll free at 1-855-682-4559. We may have exactly what you desire in our retail stores! Or we will be happy to place a special/custom order for you. If you’re planning a trip to the Texas Hill Country, come see us! We are worth the trip!

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